I keep a close eye on the search strings people use to find this website, out of personal interest I’ve been playing with various ways to increase the number of hits to this website/blog on Google.

Why would I want to? Simple: Marketing.

I’ve already done a Google experiment to find out how people get to this website/blog, See here.

I think that the title of the article you write is key to its discovery in Google.

Search for the following search strings on Google:

Long haul flight tips.

The above search is a regualar traffic bringer to here….

Just look at how many clicks through to content have happened here today as produced by the server stats feature in Drupal. Drupal is the software powering this site, and I believe its all down to how you write the title that brings in the traffic….

Marketing, marketing, marketing.

After writing a bad review of a new sandwich restaurant in Chelmsford on this site the manager of the branch found the article via Google, apologised and offered discount cards to all our staff.

So when writing that important article or paper, be very careful how you write the subject title!