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Why Google Suddenly Brought Us 30% More Local Enquiries — SEO Is Dead

2014-11-21

I seem to be spending more time out visiting towns and cities nearby, with less time travelling, and more time with potential customers. I blame Google. We’ve noticed a significant change in the type of enquiries receive

I seem to be spending more time out visiting towns and cities nearby, with less time travelling, and more time with potential customers. I blame Google. We’ve noticed a significant change in the type of enquiries received at our main business. Expressions of interest in our products and services are getting more and more local. Web enquiries and telephone calls come to us daily from all over the world, but increasingly we are finding that it is local organisations (increasingly from London) calling about our e-learning systems and services. “How did you find us?” is always how I end a call, and more often than not the answer is “Google.” As a business which covers the whole country, I first found the statistics in our Analytics account alarming. The stats show (when compared with a year ago) our national enquiries decreasing and our local enquiries increasing. We’re getting less interest from the Midlands and up North, and more from the Home Counties and London. Had we done anything differently? No, not at all… but Google have. Google is going local. I’ve never been a fan of Search Engine Optimisation (SEO). Profit orientated SEO companies attempt to manipulate the way Google displ…

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Matthew Eaves — escape room franchise founder, operator, and writer. Also: franchise, posts, contact.